Website optimization is necessary to improve user engagement and sales. There are 2 methods through which you can achieve an optimized website. The first method is obviously through Search engine Optimization (SEO) as this helps to improve user search visibility and presence on the internet. The second method is about taking care of all the user experience (UX) related issues. UX is about making sure the web users find a site appealing and want to come back to it. This is why UX & SEO team need to work together to achieve optimal web results. Still not convinced, Well, Here are 7 reasons why a UX and SEO collaboration can work wonders for you.
UX Enhances SEO Work
Both Procedures require expert skills to achieve results, but once you work out a proper UX and SEO strategy, you are on your way to experiencing better sales and business profits. SEO is needed to make your site visible in SERPs. On the other hand, you need to provide your users with the best user experience through your web or eCommerce store which can only be possible through a UX strategy.
Make the Two Teams Work Together Not Against Each Other
Most of the time, marketers and UX see themselves on two opposite ends of a fence. There are points at which both may experience some friction, however, the plan should be to work together to achieve a mutual goal instead of creating friction and going nowhere. Digital Marketing methods including SEO depends a lot on good user experience. This makes it crucial for both the UX and SEO team to collaborate in a friendly atmosphere before proceeding with development work.
Design & Content Go Hand in Hand
Google emphasizes user value and experience. This means you need to have high-quality content on your site because that is what will give value to users. On the other hand, the design also needs to blend it with the content, since it is a critical part of UX. In short, your SEO and web design need to complement each other for drawing user attention. Focusing on one aspect will not deliver results.
Shady SEO Techniques No Longer Works
Google has gone through a lot of algorithmic changes during the last few years as part of perfecting their algorithm. They will continue to do that unless it is near to perfect or what they have in mind. SEO guidelines are continuously changing and it is only a matter of time when all the black and gray hat methods will become history. There was a time when businesses got around their algorithm to make profits, however, Google has got around those issues through powerful machines which are capable of distinguishing and learning between fake and real user value. In future, only the companies focusing on high-quality content strategies will survive. And the best way to do that is to focus on both content and website’s UX.
Website Needs to be Visible
Focusing on User Experience, design and content are important but that will not get you results if it is unable to rank well in the search engines. This is why, a proper SEO strategy is needed to ensure users are able to find the website in SERPs. According to a study by ForresterAccer, 93% UX related to online work begins with a search. Although UX starts before readers have checked your site.
Great UX Results in Boosted Organic Rankings
Once a visitor lands on your website, they should navigate around a site easily to find important pages. Your site needs to be quick, simple and attractive. This will make people come back to site thus improving the conversion rate, user engagement and other SEO KPI measures through Google Analytics. When people easily navigate around your site and find it appealing, your search engine rankings would go up.
Do not compromise on website’s loading speed. No online likes to wait for a slow loading page to finish loading and provide answers to the required questions. Majority of users will leave your site if it’s slow. This will result in an increased bounce rate which will drop your search rankings. This makes it crucial to build a good relationship between UX and SEO.
Web Usability is Most Important
Web usability is a Ux’s vital component. There are different dimensions of web usability that are UX related, however, the most important aspects revolve around On-page SEO and design. For instance, you can improve the readability of your site by making small paragraphs and subheadings. This makes content scannable for users. Compressed images help to improve load time. In short, design and SEO helps users to find the information they seek on a website.
Muneeza works for a digital marketing agency and loves to share insights on User Experience, User Interface and digital marketing. She recommends CyberVision as one of the best digital marketing companies.